Our Journey
Javier Bracero
A highly experienced global brand development executive, originally from Puerto Rico, spent formative years in Costa Rica and Mexico. As a Third Culture Kid, he cultivated a unique global perspective, enriching his professional career. His expertise spans platform development, product launches, brand positioning, and strategic planning. With a diverse background in travel and hospitality, healthcare, government, financial services, and consumer packaged goods, he brings a multifaceted skill set to his work.
He has held senior positions at globally renowned agencies like Energy BBDO, J. Walter Thompson NY, and Ogilvy NY, working with global brands such as Claritin, Bayer Aspirin, and American Express.
As Senior Vice President and Global Client Lead at Energy BBDO, he led groundbreaking initiatives for Bayer’s global brands, including Claritin, Bayer Aspirin, Afrin, and Aleve, driving cross-cultural collaboration and setting a benchmark for global excellence.
At Ogilvy NY, he was pivotal in developing and implementing American Express’ brand strategies globally, overseeing marketing communications for Latin America, Canada, and the Caribbean. He successfully launched multiple co-branded credit cards and insurance offerings, exceeding goals and driving significant growth.
Leading the United States Army business at fluent360, he developed strategies to engage multicultural audiences, spearheading the successful “What’s Your Warrior?” platform. In travel and hospitality,
he led recovery campaigns for the Mexico Tourism Board after the H1N1 flu crisis and rebranding efforts for Honduras.
His leadership drives brand growth, maximizes global presence, and ensures product success.
Outside of work, he enjoys traveling the world with his wife, Adhyari, and their Maltese dog, Sofi. They love learning about different cultures and trying new cuisines. An avid golfer, he also finds joy on the golf course.
Adhyari Bracero
Born and raised in Mexico City, Adhyari’s career is a vibrant tapestry of multicultural marketing and global strategic campaign development. Her journey began at Ogilvy & Mather in Mexico City, where she played a key role in the ‘Hello Motto’ campaign, then worked for Olabuenaga Chemistri (Publicis Groupe) managing another global Telecom client (Movistar). Relocating to the US in 2006, she continued to excel, leveraging her deep understanding of diverse audience behaviors to drive client growth in various industries.
Adhyari was instrumental in leading brand campaigns for Kaiser Permanente and Disney Theatrical Group, showcasing her expertise in the healthcare and entertainment sectors. Her strategic vision also extended to the non-profit organization AARP, enhancing its outreach in the Hispanic/Latino market.
In the financial services and telecommunications industries, Adhyari’s leadership in acquisition campaigns and brand asset production has led to significant increases in call volume and sales, particularly with Charter Communications’ Spectrum account.
Outside of work, Adhyari enjoys culinary explorations with her husband, cherishes time with her dog, and embraces the joy of traveling the world to new exotic places.
Her professional and personal experiences reflect a passion for cultural diversity and a commitment to excellence in advertising.
Anna Maria Bracero
Anna Maria is a seasoned professional with a diverse and dynamic career, blending her passion for brands with a talent for creative solutions. Her journey began in Puerto Rico and led her to the lush landscapes of Costa Rica. Starting with a research-oriented
foundation, she transitioned into Planning, specializing in shopper insights and brand strategy.
With more than 15 years of experience, Anna Maria has become a dedicated and inspiring leader, guiding teams in the development of imaginative, consumer-driven strategies. She has worked across multiple agencies, notably Geometry Global and Ogilvy & Mather Costa Rica, where she refined her expertise in building connections between consumers and iconic brands. Her client roster includes Uber, the Costa Rican Institute of Tourism, British American Tobacco, and Mondelez, with her impact extending throughout Central America and the Caribbean.
As Strategy Director at Publimark MullenLowe, Anna Maria made significant contributions to projects in education, telecommunications, consumer packaged goods, healthcare, and tourism.
Beyond her professional path, Anna Maria is a compassionate advocate for animal welfare. She actively supports local rescue associations and dedicates time and energy to improving the lives of dogs and other animals in need.
In her free time, she partners with her husband in his craft beer venture, working together to share their brews across the country.